Need more coffee to stay awake? Here’s why


We came across this topic some time back and thought it would be good inspiration for a NutriScape.NET article written from the dietitian’s point of view. Here are some quick snippets you can follow.


  Phase 1 — Planning your article: Should take 40% of the time
1. Define the Topic.  
2. Define the Exact Audience:

·       Beginner vs. Experienced

·       Seeking a Basic vs. Deep understanding

 
3. Define the Overall message of the piece.  
4. Define the objective (“the angle”) of the piece:

·       To inform

·       To Persuade

·       To Provoke an Action

 
5. Consider Persuasion (Conversion) Techniques:

·       Pathos-Appeal to Emotion

o   Metaphors (It will be like a ________),

o   Use words to paint a picture.

·       Logos-Appeal to Reason/Logic

o   i.e., a great investment,

o   present the arguments (research shows…).

·       Ethos-Appeal to Authority

o   We’ve been doing this for years.

o   We’ve got these special qualifications.

o   Our clients have taught us…

List Persuasive Ideas
6. Title:

Title MUST make the reader click!

Check Title with the Headline Analyzer tool.

This is a very important task-take time with it.

[#] [Strategies for] [topic]

[#] [Steps to/Ways to] [topic]

 

 
Plan the Content of the Article, Then Plan the Structure
1. Brainstorm a list of all the topics and subtopics  
2. Bundle Related Ideas Together.

 

Or Consider using Inverted pyramid:

·       Put the key point in the first paragraph.

·       Who, What, When, Where, and Why.

·       (Google loves this.)

 
3. Put the Ideas in order under Headings and Subheadings.  
Phase 2 Writing: Should take 20% of the time
Tip Writing and editing require different skills.  Leave mistakes and second thoughts for the editing process. Try the Pomodoro Technique-25 minutes writing and 5 minute break.
Introduction Should make visitor want to continue reading.

Use a hook:

·       Ask a question/promise an answer

·       Present a surprising statistic

·       Condense your central message

 
Body The Process:

1.    List the Headings

2.    Plan the Core Sentences for each heading. (A core sentence presents the problem.)

3.    When all the headings are written, fill in each paragraph with explanation and elaboration.

Summarize each heading in a few words.

(These Summary Statements may make good Subheadings)

Heading:

Core Sentence:

 
Heading:

Core Sentence:

 
Heading:

Core Sentence:

 
Heading:

Core Sentence:

 
Heading:

Core Sentence:

 
Add a Story Stories Resonate More Than Facts

 

Real-life examples make nutrition articles more relatable, memorable, enjoyable, clear, and inspirational.   Anecdotes and personal stories bring out human emotions that make your writing resonate emotionally with a reader enough to move them to act on the information.  Just check to see that the  story aligns with the “message” of the article.

Facts Are Objective  – –  Stories Add Emotion

Mix Them and You Have A Blog

 

Dietitians want to keep the authoritative tone of the articles on the NutriScape Project website.  To accomplish this while including emotional content, anecdotes and personal stories are formatted separately from the article’s main informative content.

4 Story Elements:
1.    Introduce a relatable main character  
2.    Introduce problem or conflict affecting the main character.  
3.    Action: Something happens.  
4.    Solution = new situation where problem/conflict no longer exists.  
Conclusion: Sum up the key points, restate the message of the article, Encourage an action.

 

End on a high note.
  Phase 3: Editing 40% of the time
Reading Ease Make it Easy To Read:

·       Don’t show off-If it’s too fine a point to be of use to the reader, cut it out or label it as a detail.

·       Dietitians have the curse of knowledge—read your work from the reader’s perspective and clarify concepts.

·       Easier to be wordy than concise-check each sentence.

·       Use shorter words and shorter sentences.

·       Reformat content into bulleted or numbered lists.

When the reader has to work hard, they’ll just click away.

 

Load your article into the Hemingway editor.

·      Rewrite passive voice sentences.

·      Rewrite very hard sentences.

·      Shoot for 6th grade reading level.

·      Fix spelling, grammar, and punctuation.

·      Each paragraph should start with the core sentence and be 3-6 sentences

 

Let your computer read it aloud.  If the text reader stumbles, some of your readers will too.

Windows machines: Narrator Program

Mac Computers: [option + escape]

 
Phase 4: Advanced Editing for SEO (Search Engine Optimization) & Further Readability
Meta Description The meta description is the description that google displays right after the page’s URL.  (Websites Use the Yoast plugin.)

 

Meta description should:

·       Include the keyword or keyphrase,

·       Use Active voice,

·       Involve a call to action.

 

Check competitor articles on google and highlight differences in the meta description.

The Best 155 Character Article Summary
Add Transitions

These words make your writing clearer to the reader and improve SEO.

Systematically Analyze Relationships

Add Transition Words

 

The Glue Between Sentences And Paragraphs

    This can be a struggle at first but gets easier with practice…
1.  Systematically Analyze Each Paragraph to find relationships and add transition words. Add transitions words from the table below to show relationships between ideas.

 

Don’t add too many Transition words.

When in doubt, Leave them out.

·       cause and effect

·       clarification

·       contrast

·       example

·       emphasis

·       addition

·      enumeration

·      ambiguity

·      time

·      similarity

·      summary

·      conclusions

2.  Systematically Analyze Each Sentence to find relationships and add transition words.
Relationship Examples
cause and effect for this reason

as a result

so / therefore hence

thus

accordingly

consequently

clarification as an illustration

in other words

that is to say

to clarify

indeed

 

contrast at the same time

but

despite

while

yet

on the other hand

still

even though

however

whereas

nonetheless/

albeit

on the contrary

nevertheless

example for example to demonstrate for instance
emphasis above all most importantly by all means
addition and / again

as well as

furthermore

in addition

moreover

On top of that

enumeration firstly secondly lastly
ambiguity almost / maybe probably seems like
time after that

all of a sudden

before / during

meanwhile

as long as

subsequently

similarity similarly likewise in the same vein
summarize/conclude all things considered

all in all

as shown above

in conclusion

in summary

in short / in brief

as can be seen

ultimately

as has been noted

Source: Need more coffee to stay awake? Here’s why


Planning And Writing Your Article

This resource is sure to help as you organize your thoughts:

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