We came across this topic some time back and thought it would be good inspiration for a NutriScape.NET article written from the dietitian’s point of view. Here are some quick snippets you can follow.
|Phase 1 — Planning your article:||Should take 40% of the time|
|1.||Define the Topic.|
|2.||Define the Exact Audience:
· Beginner vs. Experienced
· Seeking a Basic vs. Deep understanding
|3.||Define the Overall message of the piece.|
|4.||Define the objective (“the angle”) of the piece:
· To inform
· To Persuade
· To Provoke an Action
|5.||Consider Persuasion (Conversion) Techniques:
· Pathos-Appeal to Emotion
o Metaphors (It will be like a ________),
o Use words to paint a picture.
· Logos-Appeal to Reason/Logic
o i.e., a great investment,
o present the arguments (research shows…).
· Ethos-Appeal to Authority
o We’ve been doing this for years.
o We’ve got these special qualifications.
o Our clients have taught us…
|List Persuasive Ideas|
Title MUST make the reader click!
Check Title with the Headline Analyzer tool.
This is a very important task-take time with it.
[#] [Strategies for] [topic]
[#] [Steps to/Ways to] [topic]
|Plan the Content of the Article, Then Plan the Structure|
|1.||Brainstorm a list of all the topics and subtopics|
|2.||Bundle Related Ideas Together.
Or Consider using Inverted pyramid:
· Put the key point in the first paragraph.
· Who, What, When, Where, and Why.
· (Google loves this.)
|3.||Put the Ideas in order under Headings and Subheadings.|
|Phase 2 Writing:||Should take 20% of the time|
|Tip||Writing and editing require different skills. Leave mistakes and second thoughts for the editing process.||Try the Pomodoro Technique-25 minutes writing and 5 minute break.|
|Introduction||Should make visitor want to continue reading.
Use a hook:
· Ask a question/promise an answer
· Present a surprising statistic
· Condense your central message
1. List the Headings
2. Plan the Core Sentences for each heading. (A core sentence presents the problem.)
3. When all the headings are written, fill in each paragraph with explanation and elaboration.
|Summarize each heading in a few words.
(These Summary Statements may make good Subheadings)
|Add a Story||Stories Resonate More Than Facts
Real-life examples make nutrition articles more relatable, memorable, enjoyable, clear, and inspirational. Anecdotes and personal stories bring out human emotions that make your writing resonate emotionally with a reader enough to move them to act on the information. Just check to see that the story aligns with the “message” of the article.
|Facts Are Objective – – Stories Add Emotion
Mix Them and You Have A Blog
Dietitians want to keep the authoritative tone of the articles on the NutriScape Project website. To accomplish this while including emotional content, anecdotes and personal stories are formatted separately from the article’s main informative content.
|4 Story Elements:|
|1. Introduce a relatable main character|
|2. Introduce problem or conflict affecting the main character.|
|3. Action: Something happens.|
|4. Solution = new situation where problem/conflict no longer exists.|
|Conclusion:||Sum up the key points, restate the message of the article, Encourage an action.
|End on a high note.|
|Phase 3: Editing||40% of the time|
|Reading Ease||Make it Easy To Read:
· Don’t show off-If it’s too fine a point to be of use to the reader, cut it out or label it as a detail.
· Dietitians have the curse of knowledge—read your work from the reader’s perspective and clarify concepts.
· Easier to be wordy than concise-check each sentence.
· Use shorter words and shorter sentences.
· Reformat content into bulleted or numbered lists.
|When the reader has to work hard, they’ll just click away.
|Load your article into the Hemingway editor.
· Rewrite passive voice sentences.
· Rewrite very hard sentences.
· Shoot for 6th grade reading level.
· Fix spelling, grammar, and punctuation.
· Each paragraph should start with the core sentence and be 3-6 sentences
Let your computer read it aloud. If the text reader stumbles, some of your readers will too.
Windows machines: Narrator Program
Mac Computers: [option + escape]
|Phase 4: Advanced Editing for SEO (Search Engine Optimization) & Further Readability|
|Meta Description||The meta description is the description that google displays right after the page’s URL. (Websites Use the Yoast plugin.)
Meta description should:
· Include the keyword or keyphrase,
· Use Active voice,
· Involve a call to action.
Check competitor articles on google and highlight differences in the meta description.
|The Best 155 Character Article Summary|
These words make your writing clearer to the reader and improve SEO.
|Systematically Analyze Relationships
Add Transition Words
The Glue Between Sentences And Paragraphs
| This can be a struggle at first but gets easier with practice…|
|1. Systematically Analyze Each Paragraph to find relationships and add transition words.||Add transitions words from the table below to show relationships between ideas.
Don’t add too many Transition words.
When in doubt, Leave them out.
|· cause and effect
|2. Systematically Analyze Each Sentence to find relationships and add transition words.|
|cause and effect||for this reason
as a result
|so / therefore hence
|clarification||as an illustration
in other words
|that is to say
|contrast||at the same time
on the other hand
on the contrary
|example||for example||to demonstrate||for instance|
|emphasis||above all||most importantly||by all means|
|addition||and / again
as well as
On top of that
|ambiguity||almost / maybe||probably||seems like|
all of a sudden
|before / during
|as long as
|similarity||similarly||likewise||in the same vein|
|summarize/conclude||all things considered
all in all
as shown above
in short / in brief
|as can be seen
as has been noted
Planning And Writing Your Article
This resource is sure to help as you organize your thoughts: