Need more coffee to stay awake? Here’s why

·       Beginner vs. Experienced

·       Seeking a Basic vs. Deep understanding

·       To inform

·       To Persuade

·       To Provoke an Action

·       Pathos-Appeal to Emotion

o   Metaphors (It will be like a ________),

o   Use words to paint a picture.

·       Logos-Appeal to Reason/Logic

o   i.e., a great investment,

o   present the arguments (research shows…).

·       Ethos-Appeal to Authority

o   We’ve been doing this for years.

o   We’ve got these special qualifications.

o   Our clients have taught us…

Title MUST make the reader click!

Check Title with the Headline Analyzer tool.

This is a very important task-take time with it.

[#] [Strategies for] [topic]

[#] [Steps to/Ways to] [topic]

Or Consider using Inverted pyramid:

·       Put the key point in the first paragraph.

·       Who, What, When, Where, and Why.

·       (Google loves this.)

Use a hook:

·       Ask a question/promise an answer

·       Present a surprising statistic

·       Condense your central message

1.    List the Headings

2.    Plan the Core Sentences for each heading. (A core sentence presents the problem.)

3.    When all the headings are written, fill in each paragraph with explanation and elaboration.

(These Summary Statements may make good Subheadings)

Core Sentence:

Core Sentence:

Core Sentence:

Core Sentence:

Core Sentence:

Real-life examples make nutrition articles more relatable, memorable, enjoyable, clear, and inspirational.   Anecdotes and personal stories bring out human emotions that make your writing resonate emotionally with a reader enough to move them to act on the information.  Just check to see that the  story aligns with the “message” of the article.

Mix Them and You Have A Blog

Dietitians want to keep the authoritative tone of the articles on the NutriScape Project website.  To accomplish this while including emotional content, anecdotes and personal stories are formatted separately from the article’s main informative content.

·       Don’t show off-If it’s too fine a point to be of use to the reader, cut it out or label it as a detail.

·       Dietitians have the curse of knowledge—read your work from the reader’s perspective and clarify concepts.

·       Easier to be wordy than concise-check each sentence.

·       Use shorter words and shorter sentences.

·       Reformat content into bulleted or numbered lists.

·      Rewrite passive voice sentences.

·      Rewrite very hard sentences.

·      Shoot for 6^th grade reading level.

·      Fix spelling, grammar, and punctuation.

·      Each paragraph should start with the core sentence and be 3-6 sentences

Let your computer read it aloud.  If the text reader stumbles, some of your readers will too.

Windows machines: Narrator Program

Mac Computers: [option + escape]

Meta description should:

·       Include the keyword or keyphrase,

·       Use Active voice,

·       Involve a call to action.

Check competitor articles on google and highlight differences in the meta description.

These words make your writing clearer to the reader and improve SEO.

Add Transition Words

The Glue Between Sentences And Paragraphs

Don’t add too many Transition words.

When in doubt, Leave them out.

·       clarification

·       contrast

·       example

·       emphasis

·       addition

·      ambiguity

·      time

·      similarity

·      summary

·      conclusions

as a result

thus

consequently

in other words

to clarify

but

despite

while

on the other hand

still

even though

however

nonetheless/

albeit

on the contrary

nevertheless

as well as

in addition

On top of that

all of a sudden

meanwhile

subsequently

all in all

as shown above

in summary

in short / in brief

ultimately

as has been noted