People are turning to artificial sweeteners as a lower-calorie alternative to sugar. Writing in Trends in Endocrinology & Metabolism, researcher Susan Swithers argues that artificial sweeteners may negatively affect our metabolism and brain — and even lead to weight gain.
Your writing adds immense value to The NutriScape Project’s educational mission and places our writers as experts in the field. It can deliver you attention from your perfect clients so that they can connect—that’s what it’s all about. But first, let’s make sure this article is going to get the attention it deserves.
When Google Likes Your Article, Clients Find You
We want to make it easy to write great articles that get awesome levels of traffic. That requires SEO. SEO is the art and science of getting found on Google. It is a highly technical topic that most dietitians prefer not to tackle. And SEO is best done before any writing even takes place.
Our specialist dietitian has already done much of the SEO work for you–researching and testing out the best keywords and heading structure to include to make your article show up in internet searches.
Coming up with the best keywords is tricky. Many of the keywords we would normally think of having either too much competition or too little search traffic. You will want to use the keyword/keyphrase in the first paragraph of your article and several more times.
According to our research, these are the best keyword(s) or keyphrase(s) to include in your article:
- side effects of long term use of artificial sweeteners
- how do artificial sweeteners affect the body?
- benefits of artificial sweeteners
Readers love easy reading! Google looks for readability and scanability, so headings are important. Headings make your article easy to scan and can also break up long blocks of text that tend to overwhelm your readers.
During the keyword research process, these heading ideas came up in the top-rated articles and searches. If these headings fit the topic you are writing about and the article you want to write, they would probably help the article rank well in Google searches. They are only suggestions, so if they don’t fit what you are writing, you will want to create something better. Here are the headings our SEO dietitian suggested for this article:
- Sugar substitutes: Health controversy over perceived benefits
- Artificial sweeteners: sugar-free, but at what cost?
- The Truth on Artificial Sweeteners
- Artificial sweeteners and other sugar substitutes
Planning And Writing Your Article
This resource is sure to help as you organize your thoughts: